Olea Lane was built from two perspectives that rarely sit at the same table:
the commercial side of hospitality and the operational side responsible for delivering it.
Nicole and Jed have spent their careers on opposite but connected sides of the business, bringing together an understanding of what clients need, what operations can support, and what makes an event program work in the real world.
Nicole brings more than two decades of experience across event sales, venue sourcing, client relationships and complex corporate programs. Her perspective bridges what clients need with how hospitality businesses position, sell and deliver the experience
Jed brings a hospitality operator’s perspective shaped by operations, financial strategy, systems and event execution. His focus is the structure behind the experience, ensuring programs are commercially sound, operationally realistic and built to perform over time.
Cornell University · Master Professional Designation in Hospitality Administration
When those things work together, the result is more than a successful moment – it creates value that lasts.
Clear thinking, purposeful decisions, and recommendations grounded in what the business or gathering actually needs.
Las Vegas has shaped how we think about hospitality, scale, service and execution. We bring that perspective to work beyond our home market, including destination programs, retreats and executive offsites where place is an important part of the experience.
Whether you’re strengthening an event business or planning a gathering,
we’d welcome the opportunity to learn more.
